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East Asian Media Culture in the Age of Digital Platforms

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Chinese digital governance
Chinese media
cultural industry analysis
digital audience research
Digital media platforms
Digital platforms
Distribution networks
East Asian Media
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Gaming
Hallyu
Hong Kong
Japanese media
Korean media
Korean Wave scholarship
Media distribution
Multimedia
platform economy studies
Platformisation
Platformization
Political economy
South Korean media
Streaming
streaming platform impact on East Asia
Streaming services
transnational media flows

Product details

  • ISBN 9781041101062
  • Weight: 640g
  • Dimensions: 156 x 234mm
  • Publication Date: 11 Sep 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Focusing on the convergence of popular culture and digital platforms in the East Asian context, this book delves into the increasing role of East Asia, not only as the largest cultural market but also as one of the most rapidly developing cultural industries in the global platform economy.

Through the analytical framework of the platformization of cultural industries, this volume theoretically and empirically explores how East Asian popular culture and digital platforms have been intertwined and evolved. Analyzing how East Asian media narratives, industries, and audiences are integrated into digital platformization, the book contributes to an enhanced and timely understanding of transnational cultural flows in platform-driven media landscapes of the early 21st century.

The comprehensive and significant analyses of the dynamic changes and persistent features of East Asian cultural convergence within the broader ebb and flow of global modernity will make this book an ideal selection for students and researchers of media studies, cultural studies, digital media, Korean studies, Chinese Studies, Japanese studies, East Asian studies, sociology, anthropology, and globalization studies.
About

Dal Yong Jin is Distinguished Professor at Simon Fraser University, Canada. Jin’s major research and teaching interests are digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture.

Kyong Yoon is Professor of Cultural Studies at the University of British Columbia Okanagan, Canada, where he is also the Principal’s Research Chair in Trans-Pacific Digital Platform Studies. His research focuses on digital media audiences, migration, and transnational pop culture.