A01=Martha D. Saunders
Author_Martha D. Saunders
Business: History
Category=KNG
Category=KNXN
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eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780313284540
- Weight: 369g
- Dimensions: 140 x 210mm
- Publication Date: 30 Sep 1992
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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This book examines the escalation of an organizational conflict to one of the most talked about industrial crises of the past decade: the demise of Eastern Airlines. Through an analysis of the messages exchanged by some of its key participants--the representatives of the pilots and management of Eastern--this study attempts to explain how and why some 4,000 men and women walked away from high-paying glamour jobs and toppled an institution. The book is not an evaluation of the economic climate or financial events that put Eastern into a critical bind; instead, it is an analysis of the human cost of an organizational tragedy that might possibly have been avoided.
The results of the study support communication theory that predicts that when an agitative group bearing the characteristics of the pilots of Eastern Airlines conflicts with an establishment such as Eastern's management under Frank Lorenzo, the establishment can always successfully avoid or suppress agitative movements. This work will be of interest to scholars and practitioners in industrial relations, labor-management studies, corporate communication, and American industrial history.
Martha Saunders is assistant professor in the Communication Arts Department of the University of West Florida in Pensacola. She holds a PhD in communication theory and research from Florida State University.
