20th Century
A01=Elizabeth A Patton
advertising
American Studies
Author_Elizabeth A Patton
Baltimore County
Business
Category=JBCC1
Category=JBCT
Category=KJMV2
Category=NHK
Communications
Cultural Studies
Domestic Relationship
Easy LIving
Economics
Elizabeth A. Patto
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eq_business-finance-law
eq_history
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eq_nobargain
eq_non-fiction
eq_society-politics
films
History
homemaking
industries
Labor Studies
Lifestyles
magazines
marketing
Maryland University
Media Studies
Middle-Class Home
Modern World
newspaper
office technology
Parents
Political Economic
postwar
Postwar Suburban
Professional
public relation
Social Economic
Social Science
Sociology
technology
telecommunications
Television
US History
Product details
- ISBN 9781978802230
- Weight: 454g
- Dimensions: 152 x 229mm
- Publication Date: 17 Jul 2020
- Publisher: Rutgers University Press
- Publication City/Country: US
- Product Form: Hardback
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How did Americans come to believe that working at home is feasible, productive, and desirable? Easy Living examines how the idea of working within the home was constructed and disseminated in popular culture and mass media during the twentieth century. Through the analysis of national magazines and newspapers, television and film, and marketing and advertising materials from the housing, telecommunications, and office technology industries, Easy Living traces changing concepts about what it meant to work in the home. These ideas reflected larger social, political-economic, and technological trends of the times. Elizabeth A. Patton reveals that the notion of the home as a space that exists solely in the private sphere is a myth, as the social meaning of the home and its market value in relation to the public sphere are intricately linked.
ELIZABETH A. PATTON is an assistant professor of media and communication studies at the University of Maryland, Baltimore County. She is the co-editor of Home Sweat Home: Perspectives on Housework and Modern Relationships.
