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Age Group_Uncategorized
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B01=Shaoqiang Wang
B01=Wang Shaoqiang
bakeries
branding
cafes
Category1=Non-Fiction
Category=AKC
Category=KJSA
Category=KJSC
Category=KNSG
Category=KNSH
Category=KNT
Category=KNTY
catering
coffee shops
COP=Spain
Delivery_Delivery within 10-20 working days
design
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
graphic identity
Language_English
logo
PA=Available
Price_€20 to €50
PS=Active
restaurants
softlaunch
visual identity
Product details
- ISBN 9788417656614
- Dimensions: 210 x 280mm
- Publication Date: 28 Jun 2022
- Publisher: Hoaki
- Publication City/Country: ES
- Product Form: Hardback
- Language: English
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In today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China’s most prestigious design and illustration awards.
