Economic and Management Methods for Tourism and Hospitality Research
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A01=Ram Mudambi
A01=Tom Baum
Author_Ram Mudambi
Author_Tom Baum
Category=KC
Category=KJM
Category=KNSG
components
consequence
consumers
consumption
economy
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
experienced
global
globalisation
goods
growth
hospitality
item
largest
professionals
profile
purchases
rate
sector
supersedes
technology
tourism
tourists
treat
way
Product details
- ISBN 9780471983927
- Weight: 567g
- Dimensions: 164 x 243mm
- Publication Date: 21 Dec 1998
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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The tourism and hospitality sector is, arguably, one of the largest components of the global economy, with a growth rate in consumption that supersedes that of most other goods and services. As a consequence, the profile of tourists is changing as consumers become more experienced, more demanding, and more likely to treat tourism purchases in very much the same way as they do any other item of consumption. This coupled with the globalisation of communications transport and technology are creating a new environment for tourism professionals. The challenge is now to recognise the breadth of the information environment and to be able to manage it successfully. This book is designed to provide managers and researchers with insights into the practical application of tools for gathering and analysing information. These tools can be used in understanding tourism phenomena and in planning responses. Although quantitative in focus, the methods presented here draw on a variety of disciplinary origins and have application across the range of decision-making contexts that arise in tourism and hospitality. A collection of well-regarded international authors have contributed to this book, giving the reader a broad coverage of area whilst focusing on some key specific topics. A basic knowledge of quantitative and economic concepts and techniques is required to fully appreciate the book and to be able to apply the techniques in real or simulated contexts. Tourism professionals within policy, planning, research and statistics will find this book a useful and practical guide to the subject. Final year undergraduates and postgraduate students will find it a rich source of information for research in the area.
Tom Baum is the author of Economic and Management Methods for Tourism and Hospitality Research, published by Wiley. Ram Mudambi is the author of Economic and Management Methods for Tourism and Hospitality Research, published by Wiley.
