Economic Implications of Advertising (RLE Advertising)
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A01=Otto Firestone
act
Advertising Effects
advertising effects on Canadian economy
Advertising Expenditures
Advertising Process
Advertising Research
Author_Otto Firestone
canadian
Category=JB
Category=JHB
Category=JMA
Category=JMH
Category=KC
Category=KJSA
Category=KJU
Category=KNT
combines
committee
competition policy studies
consumer
consumer behaviour analysis
Consumer Education
credit
Demand Pull Type
Dominion Bureau
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Excessive Advertising
Expenditure Lag
expenditures
Free Enterprise Society
Increase Advertising Expenditures
inflation impact research
Innovation Lag
investigation
joint
marketing economics
Maximizing Consumer Satisfactions
Narcotics Control Act
National Advertising Expenditures
Non-price Competition
Non-price Forms
Oligopoly Situation
Personal Disposable Income
price formation theory
Private Brand Product
Product Imitator
productivity measurement
Reducing Advertising Expenditures
Self-defence Mechanism
Social Net Costs
special
Total Advertising Expenditures
Product details
- ISBN 9781138989108
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 21 Dec 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.
First published in 1967.
