Economics
Regular price
€25.99
A01=Anthony J. Evans
Author_Anthony J. Evans
Behavioural economics
Category=KCD
Category=KJB
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Global prosperity
International economics
Monetary theory
Product details
- ISBN 9781913019105
- Dimensions: 138 x 216mm
- Publication Date: 01 Sep 2020
- Publisher: London Publishing Partnership
- Publication City/Country: GB
- Product Form: Paperback
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First published as ‘Markets for Managers’, this book has proved to be a popular way for non-economists to understand and apply the key tools of economics in a business setting.
Professor Anthony J. Evans, one of Europe’s leading Managerial Economics instructors, brings the
content that works in his classrooms to an even wider audience. Written in an engaging and informal
way, whether you are a busy executive or simply an interested amateur this is your go-to guide.
In this revised and updated edition, you will be led through the building blocks of economic theory and how they relate to the real world. You will see how thinking like an economist can improve your decision making, and how markets can be used to generate value within organizations and in society at large. The book incorporates the main principles of both micro and macroeconomics and takes a broad and diverse approach. In it you will encounter the most interesting economists and understand their contributions in a historical context. The practical format is perfect for professionals and students who want to gain an applied perspective on today’s most pressing issues.
Anthony J. Evans is professor of economics at ESCP Business School. He has published in a range of academic and trade journals and is the author of 'Markets for Managers' (Wiley, 2014). His work has been covered by most broadsheet newspapers, and he has appeared on Newsnight and the BBC World Service. He is part of the MOC Affiliate Faculty for the Institute for Strategy and Competitiveness at Harvard Business School, and is a member of the Institute of Economic Affairs’ Shadow Monetary Policy Committee.
