Economics of Advertising
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A01=Frederic Taylor
Advertising Appropriation
Advertising Association
Author_Frederic Taylor
board
Carpet Sweepers
Category=JB
Category=JHB
Category=JMA
Category=JMH
Category=KC
Category=KJSA
Category=KJU
Category=KNT
Charac Teristic
Competitive Selling
Economic Journal
Economic Lunacy
Elaborate Window Displays
empire
Empire Marketing Board
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
expenditure
Great BRITAIN
High Pressure Selling
Hoarding Owners
Incorporated Society
Le Ta
London Daily Papers
London Post Office Directory
marketing
medicine
news
patent
Patent Medicines
Pe Rc
Poster Advertising Association
press
Provincial Dailies
RLE
Superb
world
world's
World's Press News
Young Man
Product details
- ISBN 9781138997837
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 26 Nov 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.
First published in 1934.
