A01=Nir Vulkan
Adverse selection
Advertising
Auction
Auction theory
Author_Nir Vulkan
B2B e-commerce
Bargaining
Bargaining power
Behalf
Bidding
Business model
Business process
Category=KC
Category=KJE
Category=KNP
Category=UDB
Clearing Price
Commodity
Comparison shopping website
Competition
Computer scientist
Consumer
Customer
Designer
Discounts and allowances
Dot-com company
Dutch auction
E-commerce
EBay
Economic equilibrium
Economics
Economist
Efficiency
Electronic markets
English auction
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Globalization
Incentive
Inefficiency
Investor
Market liquidity
Market maker
Market mechanism
Market participant
Marketing
Microeconomics
Microsoft
NASDAQ
Nash equilibrium
Online auction
Participant
Personalization
Price Change
Pricing
Pricing strategies
Procurement
Purchasing
Purchasing process
Requirement
Reservation price
Retail
Reverse auction
Science (journal)
Software agent
Startup company
Stock market
Supply (economics)
Supply and demand
Supply chain
Technology
Trade Through
Trader (finance)
Trading strategy
Value (economics)
Website
Willingness to pay
Product details
- ISBN 9780691089065
- Weight: 510g
- Dimensions: 152 x 235mm
- Publication Date: 30 Mar 2003
- Publisher: Princeton University Press
- Publication City/Country: US
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets.
Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.
Nir Vulkan is University Lecturer in Management at the Said Business School and a Fellow of Worcester College, University of Oxford.
