Economics Of Intercollegiate Sports, The
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A01=John C Leadley
A01=Randy R Grant
A01=Zenon X Zygmont
Author_John C Leadley
Author_Randy R Grant
Author_Zenon X Zygmont
Category=JNM
Category=SCB
College Sports Economics
College Sports Reform
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eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
Intercollegiate Athletics Economics
NCAA Cartel
Product details
- ISBN 9789814583367
- Publication Date: 18 Dec 2014
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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Why do universities place so much emphasis on athletics? Are the salaries of head coaches excessive? Should student-athletes be paid? Why is there so much cheating in college sports? Should athletic departments be subsidized by the university? Does Title IX unfairly discriminate against men's sports? This textbook is designed to help teach students about the business of college sports, particularly the big-money sports of football and basketball, allowing them to answer these and other important questions. The book provides undergraduate students with the information and economic tools to analyze the behavior of the NCAA, athletic conferences, and individual colleges and universities in the market for college sports. Specific topics include the markets for athletes and coaches, the importance of athletics for colleges and universities, the finances of athletic departments, the influence of the media in commercializing college sports, issues of race and gender, and the possibilities for reforming college sports.
