Economics of Quality, Grades and Brands (Routledge Revivals)
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A01=Peter Bowbrick
Author_Peter Bowbrick
Bull's Eye
Bull’s Eye
Category=KC
Category=KJMQ
Category=KJMV5
Category=KJSA
characteristics
Class II
Class Iii
Compulsory Minimum Standards
Constant Outlay Curve
consumer search theory
cost
economic analysis of product quality
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Grade Label
Grading System
Habitual Purchase
hedonic
Hedonic Approach
hedonic pricing
Hedonic Theory
Hidden Characteristic
labelling
line
Market Period
Marketing Economics
marketing strategy analysis
minimum standards regulation
objective
Parallel Grades
Perceived Quality Relationship
Pre-purchase Search
product
product differentiation
Product Line
Quality Cues
Repeat Purchases
search
Search Cost
single
subjective product attributes
Substandard Item
Superb
theory
Trivial Hypothesis
Vice Versa
Product details
- ISBN 9781138793224
- Weight: 800g
- Dimensions: 138 x 216mm
- Publication Date: 13 Jun 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
