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Chris Gratton | Harry Arne Solberg

Economics of Sports Broadcasting

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€223.20
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A01=Harry Arne Solberg
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Competitive Balance
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English Premier League
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ITV Digital
markets
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Pay Tv Broadcaster
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public
Public Service Broadcasters
rights
Risk Averse Bidders
Rst Century
Scope Advantages
service
soccer's
Spanish Primera Liga
Sports Broadcasting
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Tv Advertising
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Tv Sport
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UK Public Service Broadcaster
Welfare Economic Rationale
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Product details

  • ISBN 9780415357791
  • Weight: 521g
  • Dimensions: 156 x 234mm
  • Publication Date: 24 May 2007
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.

The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.

The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes:

  • questions of ownership, trade and commodity in sport
  • the historical context for contemporary sports broadcasting
  • the key players – viewers, TV channels, sponsors, clubs, event owners and authorities
  • the regulations governing televised sport
  • the international context for broadcast sport
  • competition and game theory in sports broadcasting
  • sports broadcasting’s changing landscape of ownership and supply channels.

This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
About Chris Gratton | Harry Arne Solberg
Gratton, Chris; Solberg, Harry Arne