Editing
Regular price
€117.99
A01=Gwendolyn Gong
A01=Sam Dragga
advanced editing techniques for professionals
APA Style
apprehension
audience
audience analysis
Author_Gwendolyn Gong
Author_Sam Dragga
Basic Type Design
Category=CBW
chronological
Chronological Organization
communication theory
Communicative Aim
editor's
Editor's Job
Editor’s Job
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
G. Gong
information design
job
Large X-height
Longer Line Lengths
Offset Lithography
organization
Page Design
Page Grid
promotional
Promotional Publication
publication
publication process
Retinal Variations
S. Dragga
Sans Serif Type
Sans Serif Typeface
Secondary Audience
Style Guide
Subordinate Aims
Subordinate Headings
technical
technical writing
Typographical Characteristics
Verbal Propriety
Verbal Style
verbal-visual integration
Vice Versa
Visual Style
White Space
Writer Reader Relationship
writing
Product details
- ISBN 9780895030597
- Weight: 430g
- Dimensions: 152 x 229mm
- Publication Date: 15 Jun 1989
- Publisher: Baywood Publishing Company Inc
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
This book is intended to familiarize readers with the theoretical basis and practical applications of the editing process. This involves the examination of the rhetorical canons-invention, arrangement, style, delivery; and the corresponding rhetorical objectives of editing - accuracy, clarity, propriety, and artistry. We envision a diverse audience for this book. For aspiring editors, we offer an introduction to rhetorical principles as a vehicle for developing a repertoire of theoretically sound and effective strategies. For professionals-directors of communications, public relations specialists, experienced writers and editors of professional and technical publications - this book will serve as a reference and guide reinforcing their intuitive understanding and appreciation of the art of editing.
