Edizione
Regular price
€38.99
A01=Andrea Colli
Age Group_Uncategorized
Age Group_Uncategorized
Author_Andrea Colli
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benetton
business brand
business entrepeneurs
business investment
Category1=Non-Fiction
Category=KJ
Category=KJZ
company history
COP=United Kingdom
corporate history
Delivery_Delivery within 10-20 working days
economic history
edizione srl
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
family business
family business history
holding company history
innovative business
investment holdings
italian capitalism
italian family business
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781781259580
- Weight: 407g
- Dimensions: 144 x 218mm
- Publication Date: 13 Jul 2017
- Publisher: Third Millennium Publishing
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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A corporate history of the innovative Benetton Holding Company, Edizione follows the early days of the family-owned brand, through governance and structure changes, mass distribution, infrastructure and network growth, to wider views for the future.
In the late 1980s, as a world-class, multi-national and family-run business, the Benetton brand was considered a symbol of Italian entrepreneurial creativity. While at the height of its success, the Benetton family set in motion a process of diversifying its core business, developing its interests in large-scale distribution, infrastructure and the real estate sector.
This strategy was made possible by the creation of an independent family-management system: Edizione Srl, today one of Europe's major holding companies. Edizione Srl has investments in many sectors, ranging from motorway and airport catering, infrastructure and mobility, to real estate and agricultural services.
'A shining example of solid, innovative business.'
- Ferruccio de Bortoli
Andrea Colli teaches Economic History at Bocconi University in Milan. He is the author of The History of Family Business, 1850-2000.
