Home » Effective Brand Building
Product Image

Effective Brand Building

Andrew Geoghegan
€38.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Andrew Geoghegan
Age Group_Uncategorized
Age Group_Uncategorized
aligning brand with business objectives
Andrew Geoghegan
Apple brand strategy example
Author_Andrew Geoghegan
automatic-update
award-winning marketer insights
Brand building
brand case studies from McDonald's
brand governance models
brand growth frameworks for executives
brand growth governance models
brand growth planning tools
brand growth strategy
brand leadership playbook
brand management for senior leaders
brand measurement frameworks
Brand planning
brand portfolio strategy
brand process integration
Brand strategy
Branding
building market relevance
Business strategy
business-aligned branding
C-suite brand leadership
Category1=Non-Fiction
Category=KJS
Category=KJSC
competitive advantage through branding
consistent brand delivery
COP=United Kingdom
corporate brand alignment
data-driven brand leadership
data-led brand measurement
Delivery_Pre-order
effective brand building
effective brand investment strategy
embedding brand strategy in organizations
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
executive guide to brand growth
global brand growth examples
global marketing leadership toolkit
Kogan Page
Language_English
leadership in brand-driven organizations
leadership strategies for marketers
leading high-impact brand initiatives
long-term brand investment
long-term competitive positioning
Marketing effectiveness
marketing governance best practice
marketing investment optimization
marketing leadership in changing markets
Marketing strategy
maximizing brand ROI
measurable brand impact
Mondelez marketing case study
organizational branding integration
PA=Not yet available
Price_€20 to €50
proven frameworks for brand success
PS=Forthcoming
repeatable brand success
scalable brand development
senior marketing leadership
softlaunch
strategic brand decision-making
strategic brand leadership
strategic marketing frameworks
sustainable brand growth
Unilever brand building lessons

Product details

  • ISBN 9781398618572
  • Weight: 400g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Jan 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Secure checkout Fast Shipping Easy returns
Description

How can senior marketing leaders drive sustained brand growth amid shifting industry priorities?

Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. As short-term tactics dominate, this book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives.

You'll learn how to:
- Apply best-practice models to embed brand building within organizational processes
- Leverage expert insights from award-winning marketer Andrew Geoghegan
- Use data-led approaches to measure impact and maximize ROI
- Analyze real-world examples from McDonald's, Apple, Mondelez and Unilever
- Develop leadership strategies that deliver consistent, scalable growth


This essential guide equips senior professionals with the tools to lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.


Themes include: Brand building strategy, Governance, ROI measurement, Leadership, data-driven decision making, industry best practices
About Andrew Geoghegan
Andrew Geoghegan is an experienced CMO and brand strategist who has held senior roles at businesses including Diageo, PepsiCo, William Grant & Sons, and PZ Cussons. Based in London, UK he has worked on brands including Guinness, Johnnie Walker and Tropicana. His paper on creating a culture of effectiveness at Diageo won Gold, Best New Learning, and Best Use of Data from the IPA in 2020 and in 2022 and 2023 he was recognised as one of the top 100 marketers by Marketing Week. He has written a regular column for Marketing Week since 2018.

More from this author