Effective Health Risk Messages
Regular price
€215.76
A01=Dennis P. Martell
A01=Gary Meyer
A01=Kim Witte
Author_Dennis P. Martell
Author_Gary Meyer
Author_Kim Witte
Category=GTC
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
Health Communication
Public Health Education/Health Promotion
Public Health EducationHealth Promotion
Product details
- ISBN 9780761915089
- Weight: 770g
- Dimensions: 215 x 279mm
- Publication Date: 22 Jun 2001
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
