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Effective Sales Enablement

Pam Didner
€38.99
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A01=Pam Didner
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Age Group_Uncategorized
Author_Pam Didner
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Category1=Non-Fiction
Category=KJC
Category=KJMV7
Category=KJS
Collaborative sales and marketing
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Integrated sales and marketing
Language_English
PA=Available
Price_€20 to €50
PS=Active
Revenue growth
Sales and marketing functions
Sales training
Sales trends
softlaunch
User experience

Product details

  • ISBN 9780749483647
  • Weight: 400g
  • Dimensions: 157 x 233mm
  • Publication Date: 03 Oct 2018
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.

Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing
About Pam Didner
Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. Her boutique consulting firm advises companies including Intel, 3M, Sunstar, Insitu, Cisco, and more.

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