El Mall

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A01=Arlene Davila
Author_Arlene Davila
bogota colombia
Category=JHM
Category=NHK
class and social equity in latin america
class in latin america
consumer culture
consumerism latin america
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
latin american shopping malls
latin american studies
mall culture
neoliberal politics
neoliberal politics in latin america
new middle classes
retail commerce latin america
shopping habits latin america
shopping mall industry
social classes latin america
social inequality latin america

Product details

  • ISBN 9780520286849
  • Dimensions: 152 x 229mm
  • Publication Date: 05 Jan 2016
  • Publisher: University of California Press
  • Publication City/Country: US
  • Product Form: Hardback
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While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region's "coming of age"? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America. Through original and insightful ethnography, Davila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogota, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.
Arlene Davila is Professor of Anthropology and Social and Cultural Analysis at New York University. She is the author of numerous books, including Barrio Dreams (UC Press, 2004) and Latinos Inc. (UC Press, 2001, 2012).

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