Election Campaigning in East and Southeast Asia
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BN Coalition
BN Government
Cable Tv
Category=JP
Category=JPP
Chen Shui Bian
comparative politics
democratisation Asia
DPP Candidate
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Hsu Hsin Liang
Julio Teehankee
Kawakami Kazuhisa
KBL
LDP.
Lim Hong Hai
Lower House Election
MCA Leader
media influence elections
Miriam Defensor Santiago
modernisation electoral systems
MPRP
National Political Machinery
NHK Survey
NPC
Ong Kian Ming
Parliament Seats
party campaign strategies
Political Ads
political communication methods
Political Parties
PR Seat
Single Member Districts
Single Seat Constituencies
Television Stations
Tv Station
Unaffiliated Voters
Underground Radio Stations
US campaign techniques in Asia
Product details
- ISBN 9781138278134
- Weight: 249g
- Dimensions: 156 x 234mm
- Publication Date: 31 Mar 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.
Christian Schafferer is Associate Professor of International Trade at The Overseas Chinese Institute of Technology in Taiwan. His research interests include East Asian politics and the globalization of political marketing. He has authored numerous articles and books on the subject of politics and election campaigning in Asia.
