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Electronic Media Criticism

Peter B. Orlik
€291.40
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A01=Peter B. Orlik
advertising discourse critique
Author_Peter B. Orlik
broadcast content evaluation
Camera Head Motion
Category=JBCT
CBS Broadcast Group
communication process study
Composite Criticism
content
critical approaches to media content
DFS
Electronic Media Content
Electronic Media Critics
Electronic Media Profession
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Extrinsic Evaluation
Intrinsic Appreciation
Intrinsic Evaluation
Jerome Stolnitz
Knowledge Acquisition
Ladysmith Black Mambazo
lewis
media analysis methods
Mercury Paint
meter
NBC
NYPD Blue
people
PPMs
professionals
program
psychological effects media
robert
Russell Girl
shales
shayon
sociological media theory
Talent Ingredients
tom
Tom Shales
Trash Tv
Tv Critic
Tv Violence
Tv Writer
Vice Versa

Product details

  • ISBN 9780415995368
  • Weight: 1156g
  • Dimensions: 178 x 254mm
  • Publication Date: 12 Nov 2008
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

About Peter B. Orlik
Peter B. Orlik is director and professor in Central Michigan University’s School of Broadcast and Cinematic Arts. His industry experience includes work as copywriter, radio announcer/music director, and television promotions executive. He was the 2001 recipient of the Broadcast Education Association’s Distinguished Education Service Award and a 2003 inductee into the Michigan Broadcasting Hall of Fame.

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