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Elevate and Dominate
A01=Deion Sanders
A02=Don Yaeger
athletic memoir
Author_Deion Sanders
Author_Don Yaeger
baseball
black author
Category=DNBS1
Category=SFBD
Category=VSC
coach prime
coaching
depression
dr. e. dewey smith
empowerment
eq_bestseller
eq_biography-true-stories
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
eq_self-help
eq_sports-fitness
football
jerry rice
lil wayne
memoir
mental health
mlb
motivation
nfl
power money and sex
professional athlete
self-help
self-improvement
sports memoir
steve Harvey
superbowl
university of colorado
world series
Product details
- ISBN 9781668026809
- Weight: 263g
- Dimensions: 152 x 229mm
- Publication Date: 09 Oct 2025
- Publisher: Simon & Schuster
- Publication City/Country: US
- Product Form: Paperback
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From “national treasure” (Steve Harvey) Deion “Coach Prime” Sanders, the ultimate playbook of inspiring personal stories, winning strategies, and the motivation required to help us “elevate and dominate” in all aspects of our lives.
A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it’s dealing with intense pressure, using the competition to his advantage, or navigating personal challenges—both physical and emotional—Sanders has conquered it all by applying the hard-earned principles he’s learned throughout his life and career.
The twenty-one ways to win here are based on the motivational stories and experiences of Sanders’s incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children.
His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. “Learn here how to win from an absolute and verifiable winner” (Dr. E. Dewey Smith, pastor and author).
A natural-born leader, Deion Sanders demands and expects the best from himself and from those around him, never settling for anything less. Whether it’s dealing with intense pressure, using the competition to his advantage, or navigating personal challenges—both physical and emotional—Sanders has conquered it all by applying the hard-earned principles he’s learned throughout his life and career.
The twenty-one ways to win here are based on the motivational stories and experiences of Sanders’s incredible life, including being raised by a single mother who sacrificed and worked nonstop to support her family, being enshrined in the Pro Football Hall of Fame, earning his place as a head coach with a Division I football team, and being a dedicated father of five accomplished children.
His inspirational messages reach far beyond the world of sports because they are based on deep faith, respect for himself and others, and an unflagging commitment to that which he believes in. They are designed to help anyone who is looking to improve the quality of their life, whether it be in business and leadership, relationships and partnership, or parenting and family. “Learn here how to win from an absolute and verifiable winner” (Dr. E. Dewey Smith, pastor and author).
Deion “Coach Prime” Sanders has redefined coaching and leadership, most currently at the University of Colorado. As the only player in sports history to play in a Super Bowl and the World Series, he has transformed his athletic prowess and vision into that of an elite-level coach and mentor. Prior to his time in Boulder, he led Jackson State University to two SWAC Championships, receiving SWAC Coach of the Year honors. He is a member of the Pro Football Hall of Fame, a two-time Super Bowl Champion, and an eight-time Pro Bowler. Coach Prime is a cultural icon, sports legend, innovative coach, successful entrepreneur, and father of five children.
Don Yaeger is a New York Times bestselling author, longtime associate editor at Sports Illustrated, and one of the most in-demand public speakers on the corporate circuit. He is the host of the highly rated Corporate Competitor Podcast. He lives in Tallahassee, Florida, with his wife and two children. Visit DonYaeger.com for more information.
Don Yaeger is a New York Times bestselling author, longtime associate editor at Sports Illustrated, and one of the most in-demand public speakers on the corporate circuit. He is the host of the highly rated Corporate Competitor Podcast. He lives in Tallahassee, Florida, with his wife and two children. Visit DonYaeger.com for more information.
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