Elizabeth Hawes

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"Fashion is Spinach"
20th-century fashion designers
American fashion design
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Category=DNB
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Elizabeth Hawes
eq_art-fashion-photography
eq_bestseller
eq_biography-true-stories
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eq_non-fiction
eq_society-politics
forthcoming
trendsetter
women fashion designers

Product details

  • ISBN 9781917273053
  • Dimensions: 229 x 279mm
  • Publication Date: 16 Jun 2026
  • Publisher: D Giles Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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"The World, showing what American designers could do, . . . has enabled me to help decide what you will wear today-and tomorrow!"-Elizabeth Hawes

Elizabeth Hawes opened her couture salon in New York City in 1928. Working through the 1930s she not only created elegant clothing but wrote several books including her best seller Fashion is Spinach in 1938. She was a marketing trailblazer, a union activist during WWII, and anticipated fashion trends that would not become a reality until the 1960s and beyond.

This new publication, and accompanying exhibition at the Cincinnati Art Museum, highlights Hawes's work, her influences, and her role in promoting a new generation of female designers like Claire McCardell, Bonnie Cashin, and Vera Maxwell. The authors look variously at Hawes' importance and influence on future female designers, her life, the women she dressed, her menswear and ready-to-wear lines, her work in the context of other American designers, her choice of colours, fabrics and construction techniques, and her politics, illustrated throughout with colour plates of pieces, ensembles and accoutrements, plus additional archival materials, including working sketches, information on her politics and prolific writing output.

The Cincinnati Art Museum's fashion collection includes over thirty examples of her work, most of which were worn by one of her most devoted clients, Cincinnati socialite Dorette Kruse Fleischmann.

Cynthia Amneus is curator of Fashion Arts and Textiles for the Cincinnati Art Museum. Elizabeth Evitts Dickinson is an award-winning writer whose work encompasses cultural criticism, narrative nonfiction, investigative journalism, short fiction, and memoir. Katherine Hill McIntyre is assistant conservator at Caring for Textiles with over 25 years of experience in major museums, historic houses, archives, and private clothing collections. Patricia Mears is deputy director of the Museum at the Fashion Institute of Technology, New York. Rebecca Sadtler Huckstep is a masters graduate of Bard Graduate Center. Dr Jennie Woodard is an assistant professor of Women's,master's, and Sexuality Studies at the University of Maine.