advertising influence on political behaviour
anthropology
Bottle Caps
Category=JBCC
Category=JBCC1
Category=JBFS
Category=JHM
Causal Reasoning Tasks
Community Maintenance
Computer - Mediated Communications
Consumer Behavior Odyssey
consumer culture theory
Consumer Research
consumerism
Contemporary Society
Continental USA
cultural homogeneity
DVD Movie
Effective Activist Messages
elusive consumption
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
gendered marketing
globalization
identity construction
Internal External Dialectic
Local Government Housing
Max Havelaar
Miracle Fruit
Mutual Engagement
Netnographic Data
online consumer communities
Online Researcher
Penn State
Pop Star
Postmodern Consumer Research
Postmodern Moment
qualitative consumer research
Spanish Language
Standard Industrial Classifications
symbolic consumption
USA Population
Visual Consumption
Product details
- ISBN 9781859737682
- Weight: 470g
- Dimensions: 156 x 234mm
- Publication Date: 01 Mar 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voters choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed. Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers the most persuasive argument in this battle royal?
Karin M. Ekstrm is Associate Professor, Director and Research Leader at the Centre for Consumer Science, Gothenburg. Helene Brembeck is Associate Professor and Research Leader at the Centre for Consumer Science, Gothenburg.
