Embracing the AI Frontier

Arriving at a pivotal moment in history, this new volume addresses the need for organizations around the globe to grapple with unprecedented challenges and opportunities brought forth by rapid technological advancements. The need for insightful, forward-thinking perspectives has never been more critical. The volume explores the integration of AI into the core functions of business that help to meet the need for redefining industries, job roles, and organizational structures.

The collective insights of the seasoned chapter authors provide a guide for navigating the complexities of AI integration, highlighting both the opportunities and the challenges that lie ahead. The volume explores how AI is revolutionizing operations by enhancing decision-making processes, improving customer experiences, and streamlining supply chains. Businesses are utilizing AI-driven analytics to gain insight into consumer behavior, optimize pricing strategies, and forecast market trends with unprecedented accuracy. This allows businesses to stay competitive and agile in an ever-changing market landscape. The book recognizes that while AI offers unparalleled potential for enhancing business performance, its deployment must be guided by thoughtful, strategic planning and an unwavering commitment to ethical standards. This balanced perspective is crucial in a world where the rush to adopt new technologies often overshadows the need for careful consideration of their broader impacts.

Some AI technologies included are blockchain, ChatGPT 3.5, robotics, machine learning, data analytics, and others. The volume looks at myriad examples of businesses and organizations adopting AI applications, including in human resource management, in tourism development for family businesses, in E-learning and technology education, for enhancing sustainability in agriculture, in medicine and healthcare, etc.

Serving as both a guide and a source of inspiration, Embracing the AI Frontier: Perspectives on Business and Organizational Development provides actionable insights, practical frameworks, and real-world examples that illuminate the path forward. This volume is a call for leaders, managers, and entrepreneurs to recognize and harness the immense power of AI to drive innovation, efficiency, and growth.

Mihir Joshi, PhD, is working as Assistant Professor of Marketing with Banasthali Vidyapith University, India. He is well versed in R, RStudio, and Python for data analysis and social media analytics. He has two published patents on AI in addition to papers on entrepreneurship, Internet of Things, employee engagement, and biosciences analytics published in Scopus-indexed journals. His wide area of interest includes strategic marketing, mindfulness, business intelligence, and technopreneurship. In addition to academia, he has several years of industrial experience. He received a prestigious Indian Council of Social Science Research (ICSSR) doctoral fellowship in 2016. He holds a bachelor degree in Engineering and Technology and a master in Business Management. He has completed his PhD in Emotional Intelligence and Consumer Decision-making.

Mohsen Brahmi, PhD, is a researcher, lecturer, and teaching faculty in the Faculty Sciences and Business Institute at the University of Sfax, Tunisia. He has supervised research in management economics. He is teaching sustainable development and industry corporate social responsibility as well as Human Resource management and finance for small and medium-sized enterprises. His fields of research and publications are in industry innovation economics and management in sustainable development, firm corporate social responsibility, policy and management of human resources, social and organizational supervision, and assessment of firm global performance. He is an associate editor for Global Journal of Management and Business Research and has several published research articles and international conference papers. He earned his PhD in Economics and ICT Management.