Emerging And Evolving Business And Management Issues In Vietnam: Research And Practice
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B01=Angelina Nhat-hanh Le
B01=Dinh Thanh Su
B01=Hoai Trong Nguyen
B01=Toan Luu Duc Huynh
Category1=Non-Fiction
Category=KJC
COP=Singapore
Cultural Intelligence
Delivery_Delivery within 10-20 working days
Digital Financial Services
Digital Literacy
Digital Marketing
Environmental Uncertainty
eq_bestseller
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Financial Literacy
Fintech
IoT Adoption
Language_English
Market Orientation
Marketing and Digital Shift
New Managerialism
PA=Available
Personal Financial Management
Price_€100 and above
Productivity Growth
Prosumption
PS=Active
Quality Measurement
Social Investment
softlaunch
Strategic Management
Transitional Economy
Vietnam
Product details
- ISBN 9789811286094
- Publication Date: 12 Jul 2024
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
- Language: English
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Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers.The study of the transformation of a market-oriented economy is crucial to a successful transition, along with the advancements in exchange efficiency and effectiveness. The book also covers cultural intelligence and financial literacy among in terms of spending, saving, borrowing, and investment in Vietnam.
