Emerging Dynamics in Audiences' Consumption of Trans-media Products
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- ISBN 9781785275142
- Weight: 454g
- Dimensions: 153 x 229mm
- Publication Date: 27 Nov 2020
- Publisher: Anthem Press
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.
Carmen Spanò holds a PhD in media, film and television from the University of Auckland, New Zealand. Her academic research interests lie in media representations and convergence, audience research, media reception and consumption.
