Emerging Trends in Business

Name: Emerging Trends in Business
Brand: Peter Lang AG
SKU: 9783631744697
Price: 61.5 EUR
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Product details

ISBN 9783631744697
Weight: 235g
Dimensions: 148 x 210mm
Publication Date: 22 Mar 2018
Publisher: Peter Lang AG
Publication City/Country: CH
Product Form: Paperback

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This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.

Halim Kazan is full professor in the area of production management and quantitative analysis. His academic research interest is in quantitative analysis focusing on production management.

Mehmet Baykal studied in the Department of Business at the Faculty of Economics and Administrative Sciences of Ankara Gazi University. He holds a Ph.D. in business and has business and consulting experience. His research interests include technology-integrated marketing, e-business development and online marketing.