Emotion and Reason in Consumer Behavior
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A01=Arjun Chaudhuri
Ad Scores
american
association
attitude change theory
Attitudinal Commitment
Author_Arjun Chaudhuri
Brand Affect
Brand Commitment
Brand Equity
Brand Equity Outcomes
Brand Outcomes
Brand Relationships
Brand Trust
Brand Trust Increases
Brand's Attitudinal Commitment
Brand’s Attitudinal Commitment
category
Category=KJMV7
Category=KJS
Category=KJSM
class
consumer psychology
Customer Based Brand Equity
Data Set
decision making processes
emotional influence on purchasing behaviour
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
feelings
high
High Involvement Category
Importance Aspects
involvement
learning models in marketing
Low Involvement Product Categories
marketing
Negative Relationship
Northeastern State University
personality traits analysis
pro-social
product
Product Involvement
Purchase Commitment
Repatronage Intention
risk perception
Store Affect
Store Commitment
Store Satisfaction
Young Men
Product details
- ISBN 9780750679763
- Weight: 360g
- Dimensions: 152 x 229mm
- Publication Date: 09 Jan 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Dr. Chaudhuri has been studying the role of emotional communication in advertising and marketing and the relationships between psychological responses and marketing phenomena, for more than a decade. In April 2001, he reached a pinnacle in his field when he co-authored an article published in the Journal of Marketing, a leading, peer-reviewed publication with a circulation of more than 20,000. Dr. Chaudhuri has written and co-authored a number of other articles, which have been published in several journals, including Human Communication Research, Journal of Business Research, Journal of Advertising Research, Journal of Broadcasting and Electronic Media, Zeitschrift fuer Sozialpsychologie, International Journal of Research in Marketing and others. Dr. Chaudhuri has frequently won best paper awards and nominations at leading conferences.
