Emotional Capital for the Triple Win

"Amber's robust research, precise definitions, and extensive citations make for an intellectually rigorous read...a well-researched examination of consumer behavior." - Kirkus Reviews.

"Achieving meaningful change demands advocacy for new thinking and public demonstration that sustainability and profitability need not be mutually exclusive. Amber's bold, optimistic vision is inspiring." - BookLife by Publishers Weekly.

A groundbreaking guide for the next generation of business leaders, founders, and innovators, this book unveils 50 innovative strategies to revolutionize consumer behavior to achieve the triple win: for people, the planet and universal prosperity. How can we transform impulsive buying into meaningful action-taking, empowering people to navigate the consequences of economic growth? Essential reading for business leaders dedicated to making a significant difference, this book is a blueprint for a brighter, more sustainable world. Elena V. Amber is a founder, researcher and award-winning author whose work sits at the intersection of leadership, psychology and neuroscience, aiming to promote sustainable consumption and business practices.

Elena V. Amber is a researcher, author and former business leader whose work bridges ecological economics, behavioral science and sustainability transitions. She is the author of Emotional Capital for the Triple Win, which synthesizes insights from 200+ academic sources to explain how markets systematically engineer emotion and cognition, locking societies into overconsumption, and proposes consumption as a systemic policy lever for ecological and social resilience.

With more than 15 years of international C-suite-level experience together with advanced degrees in biology and psychology and an MBA from Warwick Business School, Elena combines practical leadership expertise with rigorous research. Her first book, The Gift of Sensitivity, was recognized by Kirkus Reviews and the Next Generation Indie Book Awards.

Currently pursuing doctoral research on sustainable consumption and impulsive buying at the UNIC/Cyprus, with Erasmus+ traineeship at Maastricht University, Elena translates ecological economics and post-growth theory into actionable insights for policymakers, leaders and citizens who want to move the needle on overconsumption.