Emotions and Values in Equity Crowdfunding Investment Choices 1
Regular price
€171.06
14 days return policy
Shipping & Delivery
A01=Christian Goglin
Author_Christian Goglin
Category=KF
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9781786306333
- Weight: 454g
- Dimensions: 10 x 10mm
- Publication Date: 12 Feb 2021
- Publisher: ISTE Ltd and John Wiley & Sons Inc
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. This first volume centers on the emotional and axiological determinants of choice. A transdisciplinary theoretical analysis is carried out, combining different fields within the social sciences, primarily finance, marketing and psychology. This state of the art leads to the emergence of an original theoretical framework for understanding investment choices in equity crowdfunding.
Christian Goglin is a Doctor of Management Sciences and a research associate at the CREGO Laboratory, part of the University of Burgundy – France-Comté, France. His research and academic publications focus on behavioral finance and financerelated investor choice.
