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Employee Ambassadorship
A01=Michael W Lowenstein
Author_Michael W Lowenstein
Category=KJK
Category=KJS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Marketing Strategy
Product details
- ISBN 9781631576645
- Weight: 318g
- Dimensions: 152 x 228mm
- Publication Date: 30 Mar 2017
- Publisher: Business Expert Press
- Publication City/Country: US
- Product Form: Paperback
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A number of studies have revealed a correlation between employee attitudes about their companies and the degree of value customers attribute to the company. This phenomenon is called employee ambassadorship, a state beyond satisfaction and engagement where all employees are focused on, and tasked with, delivering customer value as part of their job description, irrespective of location, function or level. This book will describe and investigate this phenomenon and demonstrate how it can be used to add value to the customer experience.
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