A01=Cor Molenaar
Albert Heijn
Author_Cor Molenaar
based
behaviour
buying
Buying Behaviour
Category=KJE
Category=KJS
Category=KNP
consumer behaviour analysis
Customer Shopping Behaviour
digital commerce trends
Eleventh Hour
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
future of physical retail spaces
Howard De Walden Estate
In-store Shopping
JOHN LEWIS
Late Night Shopping
location
Multi-channel Strategy
Multichannel Strategy
omnichannel retailing
Out-of Town Shopping Centres
physical
Physical Shop
Popular Shopping Street
process
QR Code
retail
retail transformation
retailer
RFID Chip
sector
services
Smart Mirrors
Social Buying
Spot Lights
supply chain adaptation
technology adoption retail
Traditional Buying Process
Traditional Retail Model
Trafford Centre
UK Consumer
UK Store
UPC Code
VMI Model
Product details
- ISBN 9781138255999
- Weight: 453g
- Dimensions: 174 x 246mm
- Publication Date: 11 Nov 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future for the traditional retailer? What are the latest developments in this environment and how can these be translated into significant business models? Cor Molenaar analyses the struggle and the risks to describe the opportunities and potential for the retail trade to turn the tide. He looks at the new buying behaviour of consumers (the new shopping), the evolution of retail (how it used to be, how it is now and what it has to become) and shows what the future for the shop will actually look like. Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive.
Professor Cor Molenaar is one of Holland's foremost business speakers and writers on the intersection of marketing and technology. He has been Professor in the department of Business Administration at the Rotterdam School of Management since 1999 and extended his fields to include e-Marketing and Distance Selling in 2007. Alongside his academic work, Cor Molenaar has been active as founder and director of consulting firm eXQuo, as Chairman of the Dutch RFID platform and of the Dutch foundation regulating security and warrantee systems for online retailers. Previously he has worked for companies including Ogilvy and Mather Dataconsult and Peppers and Rogers. He is author of a number of books in English and Dutch including e-Strategy (2000) and Interactive Marketing (1996) and Shopping 3.0 (2011). The Dutch edition of The End of Shops sold 5,000 copies within the first few months of publication.
