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Engaging Diverse Communities

Melissa A. Johnson
€33.99
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A01=Melissa A. Johnson
art and identity communication
audience research and segmentation
audience-centered communication
Author_Melissa A. Johnson
bilingual museum programming
Category=GLZ
Category=JBSL
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Category=NH
communication
community partnerships and collaboration
community relationship building
community-driven programming
cross-cultural messaging
cross-generational outreach
cultural diplomacy in museums
cultural heritage institutions
cultural sensitivity training
culture
decolonizing museum communication
digital engagement in museums
digital press engagement
diversity and inclusion in museums
diversity communication frameworks
engaging minority audiences
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eq_business-finance-law
eq_history
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eq_society-politics
equity and access in arts organizations
ethical communication practices
ethnic
heritage communication practices
heritage preservation and storytelling
immigrant community engagement
inclusive audience engagement
inclusive media representation
intercultural
intercultural communication in museums
language diversity in outreach
multicultural public relations
museum
museum advocacy and activism
museum branding and identity
museum communication ethics
museum communication strategies
museum leadership and communication
museum marketing innovation
museum outreach methods
museum professional development
participatory museum models
public engagement frameworks
public relations
public trust and transparency
race
representation in cultural institutions
social impact communication
social media strategies for cultural institutions
strategic storytelling for museums
visual communication strategies
visual narrative design

Product details

  • ISBN 9781625345424
  • Weight: 320g
  • Dimensions: 152 x 226mm
  • Publication Date: 27 Nov 2020
  • Publisher: University of Massachusetts Press
  • Publication City/Country: US
  • Product Form: Paperback
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Description
As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the first book-length study of museum public relations for practitioners since 1983, details how institutions can use communication fundamentals to establish and maintain relationships with a wide range of cultural groups and constituencies.

Melissa A. Johnson interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial and ethnic, generational, immigrant, and language identities. Exploring how communications professionals function as cultural intermediaries by negotiating competing and intersecting identities and mastering linguistic and visual code-switching, she presents an analysis of the communication tactics of more than two hundred art, history, African American, American Indian, and other diverse museums. Engaging Diverse Communities illuminates best public relations practices, especially in media relations, digital press relations, website content production, social media, and event planning. This essential text for museum professionals also addresses visual aesthetics, cultural expression, and counter-stereotypes, and offers guidance on how to communicate cultural attractiveness.
About Melissa A. Johnson
Melissa A. Johnson is professor of communication at North Carolina State University.

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