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B01=Ben Walmsley
B01=Stuart Moss
Category1=Non-Fiction
Category=KJM
Category=KNS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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eq_isMigrated=2
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Language_English
PA=Available
Price_€100 and above
PS=Active
softlaunch
Product details
- ISBN 9781780640228
- Weight: 1130g
- Dimensions: 189 x 246mm
- Publication Date: 16 Jun 2014
- Publisher: CABI Publishing
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book aims to reflect the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organisations and future trends.
