Entitled Opinions
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A01=Caddie Alford
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age of misinformation
algorithms
algorithms and public opinion
Aristotle
Author_Caddie Alford
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Category1=Non-Fiction
Category=CFG
Category=UDBS
COP=United States
Delivery_Delivery within 10-20 working days
digital expression
digital illiteracy
digital infrastructure
digital persuasion
Doxa
emoiji
episteme
eq_bestseller
eq_computing
eq_dictionaries-language-reference
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
haptics
invention
knowledge
Language_English
online activism
online discourse
opinions
opinions in social media
PA=Available
Plato
post-truth
Price_€100 and above
PS=Active
public opinion
rhetoric
rhetorical studies
rhetorical theory
social media
softlaunch
truth
virality
Product details
- ISBN 9780817321925
- Weight: 481g
- Dimensions: 152 x 229mm
- Publication Date: 30 Apr 2024
- Publisher: The University of Alabama Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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A landmark rhetorical theory of the formation and functioning of opinions in social media contexts
Entitled Opinions: Doxa After Digitality offers a rhetorical theory of opinions, especially as opinions operate within social media.
Many urgent contemporary issues—from demagoguery to white ethno-nationalism—compel us to consider opinions seriously. Yet while clichÉs like “he tells it like it is” and newer imperatives such as #BlackLivesMatter seem straightforward, haptics, emoji, and “like” buttons belie unexamined collective assumptions about how opinions in the digital realm function.
Caddie Alford illuminates this function by deploying the ancient Greek term for opinions: doxa. Doxa translates to “opinion,” but the term can also signal seemingness and expectations. Doxa’s capacious meanings reveal opinions to be more than static or monolithic: With doxa, opinions become emergent, dynamic, relational, and pluralistic.
Masterfully combining rhetorical frameworks as well as scholarship on opinions and digital media entanglements, Alford puts opinions into conversation with such case studies as algorithms, infrastructure, digital illiteracy, virality, and activism. She shows how “doxa” reveals gradations of opinions, from more reputable to less reputable. She demonstrates that these gradations are multifaceted and susceptible to interventions.
Entitled Opinions sheds much of the baggage associated with opinions while opening up more fertile pathways of inquiry. In a world that says, “don’t read the comments,” this book reads the comments, taking seriously content that could be easily dismissed otherwise and alchemizing judgments into implications.
Entitled Opinions: Doxa After Digitality offers a rhetorical theory of opinions, especially as opinions operate within social media.
Many urgent contemporary issues—from demagoguery to white ethno-nationalism—compel us to consider opinions seriously. Yet while clichÉs like “he tells it like it is” and newer imperatives such as #BlackLivesMatter seem straightforward, haptics, emoji, and “like” buttons belie unexamined collective assumptions about how opinions in the digital realm function.
Caddie Alford illuminates this function by deploying the ancient Greek term for opinions: doxa. Doxa translates to “opinion,” but the term can also signal seemingness and expectations. Doxa’s capacious meanings reveal opinions to be more than static or monolithic: With doxa, opinions become emergent, dynamic, relational, and pluralistic.
Masterfully combining rhetorical frameworks as well as scholarship on opinions and digital media entanglements, Alford puts opinions into conversation with such case studies as algorithms, infrastructure, digital illiteracy, virality, and activism. She shows how “doxa” reveals gradations of opinions, from more reputable to less reputable. She demonstrates that these gradations are multifaceted and susceptible to interventions.
Entitled Opinions sheds much of the baggage associated with opinions while opening up more fertile pathways of inquiry. In a world that says, “don’t read the comments,” this book reads the comments, taking seriously content that could be easily dismissed otherwise and alchemizing judgments into implications.
Caddie Alford is assistant professor of writing and rhetoric in the Department of English at Virginia Commonwealth University.
