Entrepreneurial Innovation in the International Business of Tourism

This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.

The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.

With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

María Jesús Jerez-Jerez is Senior in International Business at the University of Bedfordshire. Maria received her PhD in Business Management from Middlesex University, London, UK. She has a Master of Arts degree in International Hotel and Restaurant Management from London Metropolitan University, UK, and a Bachelor of Science degree in Hospitality and Tourism, Madrid, Spain. She worked in the hotel and tourism industry in various functional areas and managerial roles before becoming an educator.

Pantea Foroudi, Brunel University, London, UK, is the Business Manager and Solution Architect at Foroudi Consultancy, as well as a member of Brunel University London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach, with a particular focus on the concept of customer perception and its effect on corporate brand identity, design, sustainable development goals (SDGs). Pantea has published widely in international academic journals such as the British Journal of Management, Journal of Business Research, and European Journal of Marketing. She is the associate/senior/editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.