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Entrepreneurial Management in Small Firms

Ian Chaston
€248.00
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A01=Ian Chaston
Author_Ian Chaston
Category=KJH
Category=KJVS
corporate responsibility
corporate social responsibility
entrepreneur
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethics
family firms
small business sector
small businesses
social responsibility

Product details

  • ISBN 9781848600249
  • Weight: 610g
  • Dimensions: 170 x 242mm
  • Publication Date: 03 Nov 2009
  • Publisher: SAGE Publications Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.

 

The text:

- Includes a dedicated chapter on social entrepreneurship and family firms

- Explores issues of Ethics and Corporate Social Responsibility

- Packed with supporting "real world" case studies including Apple′s iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

- Learning features including learning aims, summaries, points for discussion, and further reading.

- Companion website with instructors′ manual and PowerPoint slides and access to full-text journal articles for students.

About Ian Chaston
Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School’s Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management. 

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