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Entrepreneurial Marketing and International New Ventures

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Business Processes
Category=KJH
Category=KJK
Category=KJMV7
Category=KJS
Category=KJU
Cee Country
Cee Region
cross country case studies
Customer Orientation Dimension
Em Strategy
entrepreneurial marketing
entrepreneurial marketing impact on SMEs
Entrepreneurial Orientation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
firm performance metrics
firms' performances
Hypothesis H1 H2
IE
international business strategy
international marketing
Market Life Cycle
MO Influence
Multinomial Logistic Regression
Negative Relationship
Proactive MO
qualitative quantitative analysis
RMSEA Confidence Interval
SEM Method
SEM Modelling
SME Company
SME internationalization
SME Manager
SME Marketing
SME Performance
SME's Market
SME’s Market
transition economies research
Welch's Robust Tests
Welch’s Robust Tests
Western-European markets

Product details

  • ISBN 9780367456399
  • Weight: 453g
  • Dimensions: 152 x 229mm
  • Publication Date: 15 Apr 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship.

The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets.

It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.
About

Izabela Kowalik is an Associate Professor at the Department of International Marketing, Warsaw School of Economics, Poland.