Entrepreneur's Odyssey

Regular price €33.99
A01=Andrew Ackerman
Author_Andrew Ackerman
Category=KC
Category=KJC
Category=KJMB
Category=KJQ
Category=KJU
Category=KJVS
Company founders
Company start-ups
customer discovery process
early stage startup case study
Entrepreneurs
Entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
market validation techniques
minimum viable product
New business enterprise
pitch deck development
Small business
Start-ups
startup funding strategies
venture capital negotiation

Product details

  • ISBN 9781032883540
  • Weight: 440g
  • Dimensions: 156 x 234mm
  • Publication Date: 15 May 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

The Entrepreneur’s Odyssey is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.

This textbook-as-novel has fictional first-time entrepreneur Marcus Williams recount his journey from would-be founder with a half-formed idea to a funded startup. His mentor, Jason Murath, a seasoned angel investor, guides Marcus step by step through customer discovery, validating and refining the product, market sizing, and more, all the way through closing his first round of financing.

There has never been a more fun – and effective! – way to learn how to build a startup.

Andrew Ackerman is a serial entrepreneur, startup mentor and early-stage investor. He has invested in over 70 startups and mentored hundreds more over the past 15 years. Previously, Andrew founded two companies and has a keen appreciation for how hard it is to build a successful startup, even under the best of circumstances. In addition to investing, Andrew consults for startups, venture and corporate venture funds, accelerators and venture studios.