A01=Joe Tidd
A01=John R. Bessant
Age Group_Uncategorized
Age Group_Uncategorized
Author_Joe Tidd
Author_John R. Bessant
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business development
Category1=Non-Fiction
Category=KJ
Category=KJH
college entrepreneurship
COP=United States
Delivery_Delivery within 10-20 working days
digital entrepreneurship
entrepreneurial development
entrepreneurial funding
entrepreneurial innovation
entrepreneurial management
entrepreneurial process
entrepreneurial skills
entrepreneurial thinking
entrepreneurship
entrepreneurship applications
entrepreneurship assessment
entrepreneurship coaching
entrepreneurship concepts
entrepreneurship essentials
entrepreneurship exercises
entrepreneurship finance
entrepreneurship how-to
entrepreneurship methods
entrepreneurship models
entrepreneurship research
entrepreneurship textbook
entrepreneurship theory
entrepreneurship tools
entrepreneurship undergrad text
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
foundations of entrepreneurship
funding a venture
global entrepreneurship
international entrepreneurship
Language_English
learning entrepreneurship
PA=Available
practical entrepreneurship
Price_€50 to €100
PS=Active
small business development
small business entrepreneurship
small business management
softlaunch
starting a business
starting a company
STEM entrepreneurship
successful entrepreneurship
teaching entrepreneurship
undergraduate entrepreneurship
Product details
- ISBN 9781119221869
- Weight: 476g
- Dimensions: 216 x 269mm
- Publication Date: 21 May 2018
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.”
Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.
Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.
