Entrepreneurship as Strategy

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A01=G. Dale Meyer
A01=Kurt Allen Heppard
Author_G. Dale Meyer
Author_Kurt Allen Heppard
Category=KJH
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Small Business/Entrepreneurship
Small BusinessEntrepreneurship
Strategic Management & Planning

Product details

  • ISBN 9780761915805
  • Weight: 230g
  • Dimensions: 152 x 228mm
  • Publication Date: 08 Jun 2000
  • Publisher: SAGE Publications Inc
  • Publication City/Country: US
  • Product Form: Paperback
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The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision.

This volume reviews the existing literature in the area of entrepreneurship strategy and includes chapters by six distinguished strategic management scholars: Kathleen M. Eisenhardt, Michael A. Hitt, Jay Barney, Raffi Amit, Grant Miles, and Arnold Cooper.

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