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Entrepreneurship in Creative Crafts

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artisan enterprise management
Brunei Darussalam
Category=KJH
Craft Business
Craft Entrepreneurs
Craft Entrepreneurship
Craft Industry
Craft Makers
Craft Organisations
Craft Products
Craft Sector
craft sector entrepreneurial marketing
craftmakers
Creative Crafts
Creative Industries
creative industries research
creative industry
cultural industries
culture industry
Ecosystem Members
entrepreneurial ecosystems
Entrepreneurial Identity
Entrepreneurial Intentions
Entrepreneurial Progress
Entrepreneurship Research
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Face To Face
Handmade Products
hobbyists
Mainstream Entrepreneurship Research
Perceived Behaviour Control
Photo Booth
Responsible Innovation
Serial Entrepreneurs
small business development
theory of planned behaviour
Wall Hangings

Product details

  • ISBN 9781032211954
  • Weight: 453g
  • Dimensions: 156 x 234mm
  • Publication Date: 28 Apr 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Popular eCommerce platforms like Etsy have attributed to a sharp increase in creative craft entrepreneurs, and craft entrepreneurship has strong links to the cultural and lifestyle field. This timely book looks at craft entrepreneurship and defines what qualifies as craft entrepreneurs and their products in a global context.

The edited book begins with an overview of the craft sector and each chapter provides a holistic picture of what craft entrepreneurship entails. Different kinds of creative crafts are examined, providing a discussion of what entrepreneurship in creative crafts involves, how they differ from other types of products, and how craft makers may engage in entrepreneurial behaviour and marketing. The book helps readers understand the current state of development of the craft sector, its various challenges, and what the future holds for these businesses.

Craft entrepreneurship is a new, emerging area of entrepreneurship study, and this book will interest scholars and those who are interested in craft making and wish to develop it into a small business.
About

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Melbourne, Australia. She received her PhD from the University of Queensland, and has authored and edited over 30 books. She has more than 20 years university teaching experience and has taught a range of subjects including corporate venturing, innovation management and entrepreneurial business planning.