A set of studies giving valuable insights into the challenges of launching and sustaining businesses in the developing economies of the Arab world
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BUSINESS & ECONOMICS Consulting
BUSINESS & ECONOMICS Entrepreneurship
BUSINESS & ECONOMICS International General
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El-Khazindar Business Research and Case
Entrepreneurship in the Arab World
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Language_English
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Ten Case Studies
Urban and Environmental Studies
Product details
- ISBN 9789774167003
- Weight: 473g
- Dimensions: 150 x 230mm
- Publication Date: 06 Jul 2016
- Publisher: The American University in Cairo Press
- Publication City/Country: EG
- Product Form: Hardback
- Language: English
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This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.
El-Khazindar Business Research and Case Center (KCC), in the School of Business at the American University in Cairo, provides high quality case-studies and other educational services offering students outstanding participant-centered learning tools. The center focuses on practical publications, knowledge dissemination, and teaching enhancement, aiming to bridge the gap between theory and practice.
