Entrepreneurship in the Creative Industries

In a rapidly dynamic global economy, creative industries are at the forefront of innovation, shaping the cultural and economic landscapes of nations. Entrepreneurship in the Creative Industries offers a fresh, insightful exploration into the unique entrepreneurial dynamics within the Arabian Gulf and Asia.

This compelling book brings together contemporary perspectives from two diverse and rapidly growing regions, uncovering the challenges, opportunities, and strategies employed by creative entrepreneurs. Through a series of case studies, critical analyses, and expert contributions, this book provides unique insights into the key creative sectors such as media, entertainment, design, and the arts, highlighting the intersection of tradition and modernity, cultural identity, and globalization.

Whether you are an academic, a creative professional, or an entrepreneur, this book provides practical insights and valuable lessons for navigating and thriving in today’s creative economy in the Arabian Gulf and Asia. Discover how creativity meets commerce in this essential guide to entrepreneurial success across some of the most vibrant and fast-growing creative hubs in the world.

Naveed Yasin is an accomplished International Consultant and Full Professor of Entrepreneurship & Management at the Abu Dhabi School of Management. He also serves as the Academic Dean and Head of Faculty at Habitat GP in the United Arab Emirates. With extensive experience in enterprise education, he has led impactful initiatives across the UK, the Middle East, and Asia. Dr. Yasin specializes in entrepreneurship, innovation, and business start-ups, with a focus on disruptive technologies, experiential learning and academic incubators. He has established and internationalized incubator programs in collaboration with leading global ecosystems, enhancing the entrepreneurial ecosystem in the UAE and beyond. He is a prolific researcher with numerous publications in top-tier journals and has earned multiple prestigious awards for his contributions to entrepreneurship education. His leadership, academic expertise, and consultancy work continue to influence higher education and start-up ecosystems globally.