A01=Cai Wagner
Author_Cai Wagner
Category=AMB
Digitalisierung
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9783868596700
- Weight: 217g
- Dimensions: 148 x 210mm
- Publication Date: 23 Mar 2021
- Publisher: JOVIS Verlag
- Publication City/Country: DE
- Product Form: Paperback
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All around the world, the art industry is in a state of upheaval. Globalization, digitalization, and now the coronavirus crisis are calling the traditional collaboration of artists and galleries into question. What’s more, many galleries have been forced to close for economic reasons. As in other cultural branches, joint marketing can no longer counted on to for success.
This book of advice from Cai Wagner, a Berlin gallery owner who has been following these developments for over twenty years, shows artists new and potentially forgotten ways of taking their careers into their own hands and successfully promoting themselves in the market. In particular, digital platforms offer a range of opportunities for self-promotion: this is where potential new customers can be found and where artists can expand their own reach in the art market. The practical recommendations are contextualized by a candid summary of the development of the art market from the early modern period to today.
This book of advice from Cai Wagner, a Berlin gallery owner who has been following these developments for over twenty years, shows artists new and potentially forgotten ways of taking their careers into their own hands and successfully promoting themselves in the market. In particular, digital platforms offer a range of opportunities for self-promotion: this is where potential new customers can be found and where artists can expand their own reach in the art market. The practical recommendations are contextualized by a candid summary of the development of the art market from the early modern period to today.
Cai Wagner
