A01=Melissa Perri
Age Group_Uncategorized
Age Group_Uncategorized
Author_Melissa Perri
automatic-update
Category1=Non-Fiction
Category=AKP
Category=KJM
Category=KJMV5
Category=KJMV6
Category=UL
COP=United States
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
product manager product management PM product owner design ux design ux designer ux escape
PS=Active
softlaunch
Product details
- ISBN 9781491973790
- Weight: 666g
- Dimensions: 150 x 250mm
- Publication Date: 30 Nov 2018
- Publisher: O'Reilly Media
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.
In five parts, this book explores:
Why organizations ship features rather than cultivate the value those features represent
How to set up a product organization that scales
How product strategy connects a company’s vision and economic outcomes back to the product activities
How to identify and pursue the right opportunities for producing value through an iterative product framework
How to build a culture focused on successful outcomes over outputs
Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of Chief Product Officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a B.S. in Operations Research and Information Engineering.
