Regular price €19.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
30 for 30
A01=Travis Vogan
ABC
Age Group_Uncategorized
Age Group_Uncategorized
all-sports
American
article
Author_Travis Vogan
automatic-update
Award
behind the scenes
Bill Simmons
book
brand
branding
broadcasting
business
cable
Category1=Non-Fiction
Category=JBCT
Category=KJ
Category=KJZ
Category=SCX
collaboration
content
COP=United States
culture
Delivery_Delivery within 10-20 working days
Disney
documentaries
Entertainment and Sports Programming Network
EOE
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
ESPN
ESPN 2
ESPN Classic
ESPN Films
ESPN Original Entertainment
ESPN The Magazine
execs
executives
film
Frontline
Grantland
Grantland Quarterly
Grantland.com
history
insider
Internet
journalism
Language_English
magazine
media
mobile
multimedia
National Football League
novels
online
PA=Available
Page 2
PENESPN Literary Sports Writing
phones
practices
prestige
Price_€10 to €20
print
promotion
PS=Active
radio
revenue stream
softlaunch
sports
sports media
sportscasting
SportsCenter
SportsCentury
sportswriting
television
TribecaESPN Sport Film Festival
TV
U.S.
US
Worldwide Leader
Worldwide Leader in Sports
writing

Product details

  • ISBN 9780252081224
  • Weight: 399g
  • Dimensions: 152 x 229mm
  • Publication Date: 01 Oct 2015
  • Publisher: University of Illinois Press
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Secure checkout Fast Shipping Easy returns
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends.

Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine, and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports."

Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.

Travis Vogan is assistant professor of Journalism and Mass Communication and American Studies at the University of Iowa. He is the author of Keepers of the Flame: NFL Films and the Rise of Sports Media.

More from this author