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B01=David P. Hedlund
B01=Gil Fried
B01=Rick Smith
Category1=Non-Fiction
Category=KNS
Category=WSBM
COP=United States
Delivery_Delivery within 10-20 working days
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch

Esports Business Management

English

Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educatorsand endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federationthe textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life.

The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholdersfrom title publishers and event organizers to leagues, sponsors, fans, and moreand learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues associated with running an esports-related entity, including financial and legal concepts as well as team and player management. The text concludes by examining careers found in the various segments of the industry and looking at the future of esports.

Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HKPropel, with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning.

While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. Esports Business Management is the foundational text for understanding and working in this exciting, fast-paced industry.

Note: A code for accessing HKPropel is included with all new print books.
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Current price €77.34
Original price €90.99
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Age Group_Uncategorizedautomatic-updateB01=David P. HedlundB01=Gil FriedB01=Rick SmithCategory1=Non-FictionCategory=KNSCategory=WSBMCOP=United StatesDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€50 to €100PS=Activesoftlaunch
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Product Details
  • Weight: 885g
  • Publication Date: 12 Nov 2020
  • Publisher: Human Kinetics Publishers
  • Publication City/Country: United States
  • Language: English
  • ISBN13: 9781718200227

About

David P. Hedlund PhD is the chairperson of the division of sport management at St. John's University where he is also a faculty expert and faculty leader on research and topics related to esports. Hedlund earned his PhD in sport management and a certificate in measurement and statistics from Florida State University. He has more than 20 years of domestic and international experience in sport esports coaching business education and analytics. He has published more than 30 journal articles and book chapters on related topics. He is a research committee member for the International Esports Federation an educational program assistant for the United States Esports Federation and a member of the Esports Research Network. In recent years Hedlund has also acted as a consultant for dozens of domestic and international high school college and professional esports teams as well as business and entrepreneurial ventures including the World Cyber Games and the Global Esports Executive Summit.Gil Fried JD is a professor at the University of New Haven in Connecticut. He has taught sport law sport finance and sport facility management for more than 25 years and has written numerous articles books and book chapters on various sport management issues. He taught the first business-school-based esports class several years ago and has worked to expand the professionalism of the esports industry. Fried speaks throughout the United States on issues such as building and financing facilities and dealing with risk management concerns. Fried was a practicing attorney before becoming an academician. Before that he was a collegiate coach helped run major events and was the vice president of marketing for a womens professional basketball league. At one point in the early 1980s he sold video games (Donkey Kong Pac-Man Centipede and more) to bars restaurants and other establishments. In addition to researching and writing about sport management Fried enjoys playing badminton collecting stamps farming being with his wife and kids and traveling.R.C. Smith III MAA MSJ is an assistant professor of sport management in the department of business and economics and the director of esports at Marietta College. Smith has over 12 years of work in higher education in various roles including alumni relations teaching and collegiate athletics. He has earned two masters degreesone from Seton Hall University School of Law in intellectual property and one from University of the Incarnate Word in sport managementand he earned his bachelors in multimedia journalism from Florida Atlantic University. Smiths areas of strength are event management fan engagement innovation and revenue generation. Recently Smith became a software trainer and consultant for sports teams and organizations in the areas of game management and fan engagement.

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