1994
A01=Ardi Kolah
act
advertising
advertising ethics standards
ambush
Ambush Market
Ambush Marketing
Author_Ardi Kolah
Brand Owners
Category=KJMV7
Combat Ambush Marketing
comparative
Comparative Advertising
Cyber Squatter
data privacy compliance
Electoral Commission
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
EU Data Protection Directive
falsehood
FIFA World Cup Korea
Gm Food
Hm Custom
Illegal Lottery
intellectual property protection
ITC Code
legal frameworks for marketing professionals
malicious
Malicious Falsehood
marketing
marks
media law regulation
Negligent Mis-statement
Official Sponsor
Parasitic Marketing
Permissible Donor
Prize Draw
product liability claims
promotional legal risks
Radio Authority
Sponsorship Agreement
Tottenham Hotspur Football Club
trade
Tv Commercial
UK Law
UK Subsidiary
Product details
- ISBN 9781138441118
- Weight: 453g
- Dimensions: 189 x 246mm
- Publication Date: 12 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site 'Insight' offers background information, providing a broader practical or commercial context for a legal topic 'Checklist' at end of each chapter itemises the key issues to bear in mindEssential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
