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Essentials of Business Research Methods

Joe Hair Jr. | Michael Page | Niek Brunsveld | Adam Merkle | Natalie Cleton
€365.80
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A01=Adam Merkle
A01=Joe Hair Jr.
A01=Michael Page
A01=Natalie Cleton
A01=Niek Brunsveld
analytical techniques
Author_Adam Merkle
Author_Joe Hair Jr.
Author_Michael Page
Author_Natalie Cleton
Author_Niek Brunsveld
Basic Research Report
Bivariate Regression
blockchain in research
Business Research Dashboard
business research methods
Business Researchers
Category=GPS
Category=KJM
Closed Ended Questions
customer relationship management
data privacy compliance
Data Set
Dummy Variables
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Gino’s Customers
Gino’s Italian Ristorante
hypothesis testing techniques
information-gathering activities
Key Words
Literature Review
machine learning applications
managerial decision making
Missing Data
multivariate analysis
Null Hypothesis
Numeric Expression Box
Phil Samouel
postgraduate research skills
primary data
qualitative research
quantitative data analysis
quantitative research
real world business research cases
regression analysis
Regression Model
research analysis
research ethics
Samouel's Greek Cuisine
Samouel's Greek Cuisine Restaurant
Samouel’s Customers
Samouel’s Employee
Samouel’s Restaurant
sampling
secondary data
Secondary Data Sources
Uncertainty Avoidance

Product details

  • ISBN 9781032426334
  • Weight: 1260g
  • Dimensions: 178 x 254mm
  • Publication Date: 31 Jul 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions.

Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.

A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.

This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.
About Adam Merkle | Joe Hair Jr. | Michael Page | Natalie Cleton | Niek Brunsveld

Joe Hair is Cleverdon Chair of Business, and Director, PhD Program in Business, Mitchell College of Business, University of South Alabama, USA.

Michael Page is Professor of Finance & Management, Bentley University, USA, and Professor Extraordinaire, University of Stellenbosch Business School, RSA.

Niek Brunsveld is Head of Research and Innovation Policy, The University of Amsterdam, and faculty member, Amsterdam Business School, NL.

Adam Merkle is Assistant Professor of Marketing, University of Tampa, USA, specializing in quantitative marketing and business analytics.

Natalie Cleton is Head of a research group, Wageningen University & Research, and faculty member, Erasmus Centre for Women and Organisations, NL

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